{"id":36810,"date":"2026-07-16T13:17:46","date_gmt":"2026-07-16T01:17:46","guid":{"rendered":"https:\/\/www.myfoodbag.co.nz\/explore\/?p=36810"},"modified":"2026-07-16T16:08:32","modified_gmt":"2026-07-16T04:08:32","slug":"whats-the-difference-between-my-food-bag-bargain-box-and-fresh-start","status":"publish","type":"post","link":"https:\/\/www.myfoodbag.co.nz\/explore\/2026\/07\/16\/whats-the-difference-between-my-food-bag-bargain-box-and-fresh-start\/","title":{"rendered":"What’s the Difference between My Food Bag, Bargain Box and Fresh Start?"},"content":{"rendered":"

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If you’re wondering about the difference between My Food Bag, Bargain Box and Fresh Start<\/strong>, you’re not alone. My Food Bag<\/strong>, co-founded by New Zealand MasterChef winner Nadia Lim<\/strong>, is home to three meal kit brands designed to suit different households, budgets and lifestyles. Getting dinner on the table doesn’t have to mean spending hours planning meals, writing shopping lists or walking the supermarket aisles. Whether you’re looking for premium home-cooked meals<\/strong>, affordable family dinners<\/strong> or a healthier way to eat<\/strong>, the My Food Bag family has a meal kit designed for you.<\/p>\n

My Food Bag<\/strong>, Bargain Box<\/strong> and Fresh Start<\/strong> all deliver fresh, pre-portioned ingredients and easy-to-follow recipes to homes across New Zealand. Every brand is built on the same commitment to quality ingredients, convenient home cooking and making dinnertime simpler. The difference is choosing the meal kit that’s right for your household, budget and health goals.<\/p>\n

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Compare My Food Bag, Bargain Box and Fresh Start at a Glance<\/h2>\n

 <\/p>\n\n\n\n\n\n\n
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Brand<\/strong><\/p>\n<\/td>\n

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Best for<\/strong><\/p>\n<\/td>\n

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Key benefit<\/strong><\/p>\n<\/td>\n<\/tr>\n

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My Food Bag<\/p>\n<\/td>\n

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Households of 1\u20136 people wanting the widest choice of premium, home-cooked meals<\/p>\n<\/td>\n

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More than 30 recipes each week, including premium classics, gourmet meals, quick & easy dinners, kid-friendly favourites, plus gluten free, vegetarian, vegan and Diabetes Plan options<\/p>\n<\/td>\n<\/tr>\n

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Bargain Box<\/p>\n<\/td>\n

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Households of 2\u20136 people wanting affordable, fuss-free dinners the whole family will enjoy<\/p>\n<\/td>\n

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Simple family favourites from just $6.95 per plate \u2013 comparable to, or cheaper than, the supermarket without the shopping or hassle<\/p>\n<\/td>\n<\/tr>\n

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Fresh Start<\/p>\n<\/td>\n

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Households of 1\u20134 people wanting to eat healthier or lose weight<\/p>\n<\/td>\n

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Calorie-controlled, dietitian-designed meals that can help you lose up to 5kg in 8 weeks*<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

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Across all three brands<\/h2>\n

\u00a0At least <\/span>98%<\/strong> of our fresh meat, chicken, fish, fruit and vegetables are sourced from New Zealand.<\/span><\/p>\n