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What is Fresh Start?

Fresh Start meal kits are designed to help you achieve your goals the delicious way so you can be the best you!

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Each week, we’ll deliver all the recipes and ingredients for healthy, mouth-watering meals in a box that stays fresh & cool.

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Each week, we’ll deliver all the recipes and ingredients for healthy, mouth-watering meals in a box that stays fresh & cool.

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Our delicious recipes use unrefined carbohydrates, and are refined sugar free as well as naturally lower in gluten and dairy.

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Our delicious recipes use unrefined carbohydrates, and are refined sugar free as well as naturally lower in gluten and dairy.

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Opt in to FREE extra support including nutrition advice, rewards and access to private Facebook groups.

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Opt in to FREE extra support including nutrition advice, rewards and access to private Facebook groups.

Products in this range

WEIGHT LOSS
Mexican Beef Chilli
Fresh Start Lite

450 calories or less and reduced carbs.

Fresh Start Lite

450 calories or less and reduced carbs.

People
Nights

Feeds 4 adults

$10.80$10.80
per plate
$215.99$215.99
weekly price

Fresh Start Lite

450 calories or less and reduced carbs.

People
Nights

Feeds 4 adults

$10.80$10.80
per plate
$215.99$215.99
weekly price
WEIGHT LOSS
Mexican Beef Chilli
Fresh Start Lite

450 calories or less and reduced carbs.

Fresh Start Lite

450 calories or less and reduced carbs.

People
Nights

Feeds 4 adults

$10.80$10.80
per plate
$215.99$215.99
weekly price

Fresh Start Lite

450 calories or less and reduced carbs.

People
Nights

Feeds 4 adults

$10.80$10.80
per plate
$215.99$215.99
weekly price
WEIGHT LOSS
Moroccan Beef Tagine
Fresh Start Quick

*NEW* Two quick meals to cook, and two to heat & eat. All less than 450 cals and reduced carbs.

Fresh Start Quick

*NEW* Two quick meals to cook, and two to heat & eat. All less than 450 cals and reduced carbs.

People
Nights

Feeds two adults

$21.50$21.50
per plate
$171.99$171.99
weekly price

Fresh Start Quick

*NEW* Two quick meals to cook, and two to heat & eat. All less than 450 cals and reduced carbs.

People
Nights

Feeds two adults

$21.50$21.50
per plate
$171.99$171.99
weekly price
WEIGHT LOSS
Moroccan Beef Tagine
Fresh Start Quick

*NEW* Two quick meals to cook, and two to heat & eat. All less than 450 cals and reduced carbs.

Fresh Start Quick

*NEW* Two quick meals to cook, and two to heat & eat. All less than 450 cals and reduced carbs.

People
Nights

Feeds two adults

$21.50$21.50
per plate
$171.99$171.99
weekly price

Fresh Start Quick

*NEW* Two quick meals to cook, and two to heat & eat. All less than 450 cals and reduced carbs.

People
Nights

Feeds two adults

$21.50$21.50
per plate
$171.99$171.99
weekly price

Frequently asked questions

What is Fresh Start Lite?

Fresh Start Lite is made up of mouth-watering meals of 450 calories or less each to help you lose weight the delicious way.

What will I find in a Fresh Start recipe?

Specially designed by our super knowledgeable chefs and nutritionists, Fresh Start recipes are refined sugar free, lower in carbohydrates, naturally lower in gluten and dairy, and provide protein from lean meat and plant-based sources. We’ve done all the tricky bits for you, so all you need to do is make the easy-to-follow healthy, incredibly tasty recipes and you’re set.

What is the Fresh Start Lite Programme?

We know that people’s lifestyles are different, so we created the Fresh Start Lite Programme – a free, 8-week weight loss programme that you can customise to suit your lifestyle. You also get to choose between two options depending on what your weight loss goals are. And, to help keep you motivated along the way, we’ve got some great freebies and rewards to enjoy as you go. It’s a win-win!

What is the difference between The Programme and The Programme Plus+?

You get to choose a weight loss programme personalised around your life. Both programmes are 8 weeks long and FREE with your Fresh Start subscription. With both, you’ll receive weekly motivation, support from the amazing Fresh Start team, and tips and tricks to help you on your weight loss journey. The Programme Plus+ is for those who want even more support with their weight loss, and includes a personalised assessment that matches your weight loss goals and activity to the best plan, further access to our nutritionists, weekly check ins, weekly meal plans and an exclusive guide to our favourite healthy food brands and products.

How do I join the Fresh Start Lite Programme?

It’s super easy. After you’ve placed an order for Fresh Start, you’ll receive an email inviting you to join the programme, or you can join by logging in to your account area. Simply opt into your programme of choice and you’re all set! You can cancel at any time and it is completely FREE.

Will a Fresh Start recipe provide me with enough food?

Our Fresh Start experts have designed the portion sizes of the recipes with both men and women in mind, but we know that some days you may be hungrier than others. If you feel like you need some extra calories, we’ve thought of some healthy options for you. Check out the ‘Hungry Mouths’ section on our blog, where you’ll find a handy guide for how you can bulk up your meals in a healthy way.

How do I know Fresh Start Lite will work?

The results, of course! Thousands of Kiwis are enjoying Fresh Start Lite, with an average weight loss of 5kg in 8 weeks*. Amazing! And the best part of going on the Fresh Start journey? Not only do we provide low-calorie meals to help you achieve your weight loss goals, we also equip you with the knowledge and skills to cook delicious, healthy food that will help you make a positive and sustainable change to your lifestyle.

Is Fresh Start keto friendly?

While Fresh Start is designed to have a good amount of protein, the carb level isn’t quite low enough to meet the requirements of a keto diet (approx. 25-50g per serve). The fat content can also vary depending on the type of meal. However, our recipes are incredibly flexible so you can easily swap out ingredients (for example use less / no rice or swap the kumara for non-starchy roasting veggies like cauliflower, eggplant or courgette), and add more healthy fats to suit your keto diet.

Fresh Start Lite is designed to assist with weight loss when incorporated as part of a healthy diet and active lifestyle. *Weight loss based off responses from Fresh Start customers whose goal was to lose weight and who were successful in that goal. Individual results may vary. Individual results may vary. Refer to the terms and conditions for more information.

Fresh Start Reviews

Excellent

4.7 Average

2509 Reviews

Jennifer

Fresh Start (5 Nights For 2)

We love My Food Bag and have been doing the reduced calorie intake since January and we have both lost 6 kgs. Every night it is like dining out in style we love the flavors and textures of the food and everything about it. thanks and we will keep going for healthy living. We thought we ate healthy before we started and we do - but we have learnt to have less protein and more veg and we don't miss protein at all. The only product I haven't liked is Tofu so hope we don't get anymore of that! Enjoying everything else though. thanks Jenny and Mike

5 days ago

Gaylene

Fresh Start (5 Nights For 4)

We are enjoying the 8 week challenge style recipes. I love everything being organised for me. The flavourings of sauces, spices and dressings are so good and are what tie it all together. Occasionally the vege don’t stay that fresh by end of the week and only once one ingredient was missed. We enjoy trying different things we may not normally eat.

5 days ago

Melissa

Fresh Start (5 Nights For 4)

Takes the stress of what to cook each night. Delicious, healthy nutritional meals with seasonal ingredients made fresh every night at home. Whats not to love!!!! Easy to follow instructions, fresh ingredients and variety of many dishes each week! I 100% recommend My Food Bag to everyone to try. You will love it!!!!

5 days ago

Karen

Fresh Start (5 Meals For 1)

Enjoy receiving the food bags each week and I very much enjoy most of the meals. The organisation is perfect and I haven't had any problems. The only downfall for me is that I ordered the 8 week challenge hoping to drop weight and only managed 1 kilo. Yes there were lots of lunch recipes but the cost to buy all the extra's for lunch was a little to much for me but could very well suit others. I found with also trying to do the lunch as well I felt I was tied to the kitchen, so I just do the dinner meals.

1 week ago
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Join Fresh Start The Programme today!Join Fresh Start The Programme today!

Join our FREE 8-Week weight loss challenge! Our ground-breaking new programme takes customisation to the next level so you can get a weight-loss programme tailored to your lifestyle with freebies and rewards along the way. Join over 16,000 Kiwis who have taken part in The Programme.Join our FREE 8-Week weight loss challenge! Our ground-breaking new programme takes customisation to the next level so you can get a weight-loss programme tailored to your lifestyle with freebies and rewards along the way. Join over 16,000 Kiwis who have taken part in The Programme.

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