Our Sustainability Journey

My Food Bag has the ambition to inspire New Zealand’s families to be happier, one meal at a time, through all we do. We’re energised by feedback from customers on how our recipes and healthy ingredients have transformed millions of Kiwi family meals, improved peoples’ health, and created thousands of new confident home cooks across New Zealand.

To be successful in the long run, we look beyond just delivering a great service. We view our responsibility through three broad sustainability lenses: how we look after our people, how we participate in our communities, and how our activities impact the environment.

In this section you’ll find how we’re approaching six different areas where we have a clear goal to keep improving and share our journey with you.

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Kevin 'Bacon' Bowler

CEO

Our world today

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33% More Greenhouse Efficient

Research shows meal kits have lower average greenhouse gas emissions than supermarket-bought meals*.

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33% More Greenhouse Efficient

Research shows meal kits have lower average greenhouse gas emissions than supermarket-bought meals*.

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97% Local Ingredients

We’re proud to say 97% of our fresh meat and produce is sourced locally right here in New Zealand.

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97% Local Ingredients

We’re proud to say 97% of our fresh meat and produce is sourced locally right here in New Zealand.

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Ethical Farming

Since day 1, we’ve only delivered free range eggs, chicken and beef, free farmed pork and sustainably caught fish.

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Ethical Farming

Since day 1, we’ve only delivered free range eggs, chicken and beef, free farmed pork and sustainably caught fish.

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Recyclable Packaging

Our boxes are made of recycled cardboard, MADE trays composed of 80% recycled plastic, and our ice packs are 100% water.

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Recyclable Packaging

Our boxes are made of recycled cardboard, MADE trays composed of 80% recycled plastic, and our ice packs are 100% water.

Our Initiatives

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Our Community

We create meaningful partnerships with communities and outreach groups around NZ, realising our common ambition to inspire happier, healthier Kiwi communities through great food experiences.

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Our People

We cultivate a New Zealand workplace where every team member is inspired to deliver exceptional experiences for our foodies through everything they do.

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Our Partners

We work with producers who follow high standards of moral, ethical and environmentally-aware conduct, complying with all applicable laws and regulations in addition to our own Approved Supplier Programme.

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Our Customers

We believe that cooking and eating together builds stronger, healthier & happier families, and that these benefits flow into the wider community.

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Our Operations

We work tirelessly to eliminate waste and reduce greenhouse gas emissions throughout our supply chain.

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Our Packaging

We continuously review and improve our packaging to ensure we reduce landfill and introduce recyclable alternatives, without compromising food quality and safety.

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