If you’re wondering about the difference between My Food Bag, Bargain Box and Fresh Start, you’re not alone. My Food Bag, co-founded by New Zealand MasterChef winner Nadia Lim, is home to three meal kit brands designed to suit different households, budgets and lifestyles. Getting dinner on the table doesn’t have to mean spending hours planning meals, writing shopping lists or walking the supermarket aisles. Whether you’re looking for premium home-cooked meals, affordable family dinners or a healthier way to eat, the My Food Bag family has a meal kit designed for you.
My Food Bag, Bargain Box and Fresh Start all deliver fresh, pre-portioned ingredients and easy-to-follow recipes to homes across New Zealand. Every brand is built on the same commitment to quality ingredients, convenient home cooking and making dinnertime simpler. The difference is choosing the meal kit that’s right for your household, budget and health goals.
Compare My Food Bag, Bargain Box and Fresh Start at a Glance
|
Brand |
Best for |
Key benefit |
|
My Food Bag |
Households of 1–6 people wanting the widest choice of premium, home-cooked meals |
More than 30 recipes each week, including premium classics, gourmet meals, quick & easy dinners, kid-friendly favourites, plus gluten free, vegetarian, vegan and Diabetes Plan options |
|
Bargain Box |
Households of 2–6 people wanting affordable, fuss-free dinners the whole family will enjoy |
Simple family favourites from just $6.95 per plate – comparable to, or cheaper than, the supermarket without the shopping or hassle |
|
Fresh Start |
Households of 1–4 people wanting to eat healthier or lose weight |
Calorie-controlled, dietitian-designed meals that can help you lose up to 5kg in 8 weeks* |
Across all three brands
At least 98% of our fresh meat, chicken, fish, fruit and vegetables are sourced from New Zealand.
- We use free-range and free-farmed meat from trusted suppliers across Aotearoa, alongside fresh, quality local produce.
- Every box includes fresh, pre-portioned ingredients and easy-to-follow recipe cards.
- Selected meals can be customised with Protein Swaps and Double Protein.
- Flexible subscriptions let you skip weeks or change your order to suit your schedule.
- Meals are delivered straight to your door, helping you save time, reduce food waste and make home cooking easier.
Whether you’re choosing between premium variety, everyday value or a calorie-controlled healthy eating programme, this guide will help you compare My Food Bag, Bargain Box and Fresh Start to find the best meal kit for you.
My Food Bag: The widest choice for every household
My Food Bag is New Zealand’s original premium meal kit delivery service, designed for households that want the greatest choice, flexibility and quality.
With more than 30 recipes to choose from every week, My Food Bag offers something for every taste and occasion. Choose from premium classics, gourmet meals, quick & easy dinners, kid-friendly favourites and health-focused recipes. It also offers the broadest range of dietary options across the My Food Bag family, including gluten free, vegetarian, vegan and Diabetes Plan meals.
Available for households of one to six people, My Food Bag is designed for people who want more choice from their meal kit. Whether you’re looking for premium classics, gourmet recipes, quick & easy dinners, kid-friendly favourites or healthier options, My Food Bag offers one of New Zealand’s broadest ranges of recipes and dietary choices, making it easy to find meals that suit your household.
Choose My Food Bag if you want:
- The widest choice of recipes every week
- Premium classics, gourmet meals, quick dinners and kid-friendly favourites
- Gluten free, vegetarian, vegan and Diabetes Plan options
- Flexible meal plans for households of one to six people
Bargain Box: Affordable family favourites
Bargain Box is New Zealand’s most affordable meal kit delivery service, designed to help families enjoy fresh, home-cooked dinners while keeping grocery costs under control.
Meals start from just $6.95 per plate, making Bargain Box comparable to, or even cheaper than, the supermarket without the planning, shopping or hassle. Every week, choose from a menu of simple, satisfying recipes that are designed to be family favourites, making it easy to serve delicious dinners everyone will enjoy.
Available for households of two to six people, Bargain Box is ideal for busy families looking for affordable, convenient meals without compromising on ingredient quality. It’s a simple way to spend less time shopping, reduce food waste and put great-value dinners on the table every week.
Choose Bargain Box if you want:
- New Zealand’s most affordable meal kit
- Simple, family-friendly recipes everyone will enjoy
- Meals from just $6.95 per plate
- Great value that’s comparable to, or cheaper than, the supermarket without the hassle
Fresh Start: Healthy eating made simple
Fresh Start is New Zealand’s healthiest meal kit and a calorie-controlled healthy eating programme designed to help you build healthier habits.
Created by My Food Bag and designed by dietitians, Fresh Start features calorie-controlled, high-protein meals that make healthy eating simple, convenient and enjoyable. The programme can help you lose up to 5kg in 8 weeks* while still enjoying delicious, satisfying meals.
Available for households of one to four people, Fresh Start is ideal for anyone looking to lose weight, manage their weight, increase their protein intake or simply enjoy a healthier, more balanced way of eating.
Choose Fresh Start if you want:
- A calorie-controlled healthy eating programme
- Dietitian-designed, high-protein meals
- Support to lose up to 5kg in 8 weeks*
- Healthy meals that are easy to stick to
Looking for Ready Made Meals?
If cooking isn’t on the menu every night, My Food Bag also offers a Ready Made meal delivery subscription with 22 chef-designed meals to choose from each week.
Choose from comforting homestyle favourites and a range of healthy ready made meals, then simply heat, eat and enjoy. You can also add Ready Made meals to your My Food Bag, Bargain Box or Fresh Start order whenever you want a night off cooking.
Which My Food Bag brand is right for You?
Understanding the difference between My Food Bag, Bargain Box and Fresh Start comes down to what matters most to you.
Choose My Food Bag if you want the widest range of premium recipes, the flexibility to cater for different tastes and dietary needs, and meal plans for households of one to six people.
Choose Bargain Box if affordability is your priority and you’re looking for simple, crowd-pleasing meals that make feeding the family easier while helping keep your grocery budget under control.
Choose Fresh Start if your goal is healthy eating or weight loss and you want a calorie-controlled programme with dietitian-designed meals that make it easier to stay on track.
Whichever brand you choose, you’ll enjoy fresh, pre-portioned ingredients, easy-to-follow recipes, flexible subscriptions and the confidence that at least 98% of the fresh meat, chicken, fish, fruit and vegetables are sourced from New Zealand. We use free-range and free-farmed meat from trusted suppliers across Aotearoa, alongside fresh, quality local produce.
Ready to get started? Explore this week’s menus:
Frequently Asked Questions
What’s the difference between My Food Bag, Bargain Box and Fresh Start?
All three brands deliver fresh meal kits across New Zealand using the same commitment to quality ingredients and convenient home cooking. The biggest difference is who they’re designed for. My Food Bag offers the widest choice of recipes and dietary options, Bargain Box focuses on affordable family favourites, and Fresh Start is a calorie-controlled healthy eating programme.
Which My Food Bag brand is the cheapest?
Bargain Box is New Zealand’s most affordable meal kit, with meals starting from just $6.95 per plate.
Which My Food Bag brand has the most recipes?
My Food Bag offers the widest choice, with more than 30 recipes each week, including premium classics, gourmet meals, quick & easy dinners, kid-friendly favourites and health-focused options.
Which My Food Bag brand is best for weight loss?
Fresh Start is designed for healthy eating and weight management. Its calorie-controlled, dietitian-designed meals can help you lose up to 5kg in 8 weeks* when following the programme.
Can I customise my meals?
Yes. Across all three brands, selected recipes can be customised with Protein Swaps and Double Protein, giving you more flexibility to tailor meals to your preferences.
Are the ingredients sourced from New Zealand?
Yes. Across My Food Bag, Bargain Box and Fresh Start, at least 98% of the fresh meat, chicken, fish, fruit and vegetables are sourced from New Zealand. We use free-range and free-farmed meat from trusted suppliers across Aotearoa, alongside fresh, quality local produce.
Can I skip deliveries or change my subscription?
Yes. All three brands offer flexible subscriptions, allowing you to skip weeks, change your meals or update your order whenever you need to.
Are My Food Bag, Bargain Box and Fresh Start part of the same company?
Yes. My Food Bag, Bargain Box and Fresh Start are all part of the My Food Bag family. While each brand is designed for different households and needs, they all share the same commitment to fresh, quality ingredients, convenient home cooking and flexible meal subscriptions. Whether you’re looking for premium home-cooked meals, affordable family dinners or a calorie-controlled healthy eating programme, there’s a My Food Bag brand designed for you.
